"Business enterprise has two–and only two–basic functions: marketing & innovation" - Peter Drucker
Small to Mid-size organizations, particularly startups and non-profits, innovate with purpose. We founded SaaSify.io with a passion to be your marketing half. Our marketing-as-a-service scales with your growth to help you succeed in the as-a-service economy: rapidly embrace SaaS business models, adopt SaaS apps for marketing, or both.
Organizations rely on marketing to effectively achieve goals and efficiently execute to generate returns. We solve problems in the way:
Know-how, practices and apps are essential ingredients for modern marketing. We fuse these with a system that delivers predictable outcomes.
Agencies & Apps offer specialized but silo services or software. We implement the right mix for specific marketing goals to get "jobs" done from start-to-finish.
Digital marketing is do or die but traditional/offline is not dead. Our services are designed to orchestrate both to engage people on their terms.
Marketing Technology is exploding. Our services embed emerging apps, automation, analytics, crowdsourcing and more to gain competitive edge.
Founder | CEO & Chief Marketer
I build and scale global marketing for high-growth startups and enterprises (<$50M to $2B) with 20+ years of business (strategy, marketing, partnerships), technology and consulting experience at Fortune 500 to Inc 500. As Executive Team member for 10 years, I drove 2-4X growth for 5 technology businesses in healthcare, government, manufacturing and other sectors by building brand, market position, and sales.
For startups and non-profits, I help tap multiple marketing levers for growth: brand building, new products/markets, demand creation, customer engagement.
Led marketing to transform from government to healthcare SaaS (carriers, brokers) and scale for 400% growth to over $50M in 3 years. Setup functions (product marketing, digital, campaigns, inside sales, market analysis), restructured org (US & India), launched SaaS platforms to build brand, market position, sales.
Led strategic marketing to establish the company in public sector and healthcare (payers, providers, pharmacy benefits) for 3X growth to $225M+ in 3 years. Built the team (US & India), introduced SaaS & IT solutions, formed alliances to create brand and market position ground-up.
Repositioned $500M Engineering unit with unified value proposition, established the $50M Mobility "startup" as market contender.
Led Manufacturing unit to shift from geography to industry go-to-market and grow 2X to $1B+ in 3 years. Built global team (US, UK, India) to lead key segments and penetrate markets.
Grew brand and services for $1B+ Life Sciences unit by shifting positioning from technology to business.
Led market/competitive analysis and strategy to deploy corporate brand initiatives, introduce IT & business solutions, guide unit & country marketing programs.
Consultant: high-tech & government.